MVP Roadmap — Launch Your SaaS in 90 Days

The MVP Roadmap is a 90-day framework for indie developers and small founding teams who want to go from idea to launched SaaS product without losing momentum or building the wrong thing. The roadmap is divided into three phases: validation (days 1–30), build (days 31–60), and launch (days 61–90) — each with weekly milestones, decision gates, and concrete deliverables.

The validation phase teaches you how to test demand before writing a line of code: customer interviews, landing page experiments, and pre-sales. The build phase focuses on shipping the smallest version of your product that solves the core problem — including how to scope ruthlessly, sequence features correctly, and avoid the technical debt traps that slow down early-stage products. The launch phase covers go-to-market strategy, pricing, and the first 30 days of user acquisition.

Throughout the roadmap, you'll find decision frameworks for common founder dilemmas: build vs. buy, free vs. paid trial, one price vs. tiers, solo vs. co-founder. Real case studies from bootstrapped SaaS founders illustrate how the framework plays out in practice. This is the guide to read before you start coding — and to revisit every time you feel lost.